In SuperBowl LVII this month, the most sought after ad space, touching images rolled onto the screen showing people working while also going through cancer treatment. The tagline states, "Half of us will be diagnosed with cancer in our lifetime. All of us should give support at work.”
The campaign is supported by major companies and was kicked off by Arthur Sadoun, CEO of Publicis Groupe at the World Economic Forum in Davos in December. Sadoun started the initiative after his recent cancer experience. He is using his position of power and influence to push for an open and supportive work culture for those with cancer.
We at Professionals Who Care believe this is one of the first ad campaigns focused on the importance of support at work for a disease. There has been some public acknowledgement in the past regarding giving those with disabilities an opportunitiy to work, but PWC does not know about another ad campaign for this purpose.
We applaud this campaign to give support at work for those who have been diagnosed with cancer. A community of support, financial wellbeing, and the continuation of insurance will help improve outcomes.
We also ask Mr. Sadoun and our society to take it one step further. If half of us will be diagnosed by cancer, that also means that the majority of us will be called to be a caregiver for someone with cancer. A cancer diagnosis will mean that caregivers are managing appointments in the middle of the day, travelling to care for someone, helping provide support with medical decisions and paperwork, and so much more. A cancer diagnosis means that caregivers are stepping in for short-term and long-term commitments, both nearby and far away. A cancer diagnosis will require the caregiver to increase responsibilities by caring, and also taking on the responsibilities the person with cancer can no longer manager.
A cancer diagnosis will change the life of the caregiver, and the caregiver will experience better outcomes if there is a supportive workplace.
And better outcomes for the caregiver mean better outcomes for the person with cancer.
You can read more about the Publicis campaign and watch an ad at: https://www.mmm-online.com/home/channel/publicis-takes-working-with-cancer-pledge-to-the-super-bowl/.
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